Online Ezine Marketing Tactics

Find Targeted Customers
With Ezine Advertising

APD Tactic 1 - The Shotgun Approach
Low Cost - Wide Reach

APD Tactic 2 - Advertise in High Quality
Tight Niche Ezines

Taking the time to seek out specific niche Ezines to advertise on can prove to be a very rewarding and profitable endeavor. While the number of subscribers is an indication of how many potential readers there are, experience has shown that what you want to be looking for is quality content.

When you find a Ezine that pertains to your niche, read through 3 to 5 issues and see if they are providing useful and helpful information. Look how and where the ads are displayed. Ask yourself if an ad for your product or service would fit in and where the best ad position within the Ezine would be.

In general there are three Ezine formats that are used; the first being a text formatted version - often times, but not always, these are at the lower end of the quality scale.

The second popularly used format is html - they appear more professional and often have a higher percentage of regular readers who actual read through the Ezine. One of the downfalls of this format is it is often blocked out by spam filters because of the html and the images.

The third most commonly used format is pdf - often times these are at the higher end of the quality scale and many times is only distributed to paid subscribers. The advantage of paid subscribers are that in most cases - every single word of the Ezine is looked over and read. An ad placed in a paid subscription based ezine most likely will be read. Often pdf based Ezines are published less frequently - maybe even just once a month or so. Quality over quantity is often the publishers mindset of these types of Ezines.

Unknown to most, there are several methods of getting your message shown in Ezines - And Some of the Best are Completely Free

1 - You purchase an ad either through a clearing house such as the service at the top of this page or you purchase directly from the publisher.

2 - The second method of getting your message in front of a specific Ezine audience, is to approach the owner about providing his subscribers with high quality content with an article - where of course you would include your contact information.

3 - The third method would be to approach the owner about providing his subscribers with a specially priced version of your software or service. Of course you will want to provide the owner with a free version so if they were so inclined - they might even include a ringing endorsement of your product - which would be the ultimate as the publisher carries weight and credibility with their readers.

Great Price - Ezine Ads - Click Here

Ezine Directories
APD Tactic 3 - Find The Ezine for Your Hot Niche

The Ezine Directory
With over 3600 Ezines listed, going back since 1999, Ryan Jensen has been providing a great service to Ezine publishers.

Find Ezines
Over 7000 free Ezines listed in sixty different categories should provide you with exactly what you are looking for.

The Ezine Hub
Wow! Over Twelve Thousand listed and updated Ezines with a great search tool to find exactly what you are looking for.

Top 20
Want to find the most poular and widely read Ezines - Look no further then the list compiled by NetTop20.com

Directory of Ezines - DOE
Charlie Page puts together a great directory and solid info on Ezine marketing.

APD Tactic 4 - Top Sponsor Ads

One of the very best places to place an ad within a text based Ezine is what is known as a "Top Sponsor Ad". Your ad will be the very first item that the subscriber will see when they open the email containing the Ezine. You will want to be sure to use a hard hitting - attention grabbing set of headlines. Usually with top sponsor ads you are allowed four lines to get your message across. You want to be of the Adwords or PPC type of ad mindset. You will have but only a few moments to grab the readers attention - make the most of it. Here is a great place to purchase Top Sponsor Ads - Click Here

Top Sponsor Ads - Click Here

APD Tactic 5 - Free Report vs Hard Sell

While the simplest way to place an ad in a Ezine, is to place an ad that sends the visitor directly to your affiliate link, this may not be the most profitable way for you to conduct a Ezine marketing campaign. In most all cases, you will be considerably better off to first send the visitor to one of your landing pages where you provide them with a free report in exchange for their name and email address. Then you will have the opportunity to send them multiple times to your different affiliate links. The problem with a direct link is they either buy or they don' t - and if they don't buy - you will most likely not ever be able to present to them again.

More Ezine Resources