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Online Audio - Podcasts - MP3 APD Tactic 1 - Effective Audio Promotion It is a fact that 38% of the population are auditory learners - in other words these people learn and retain the best when they hear the message. We all see them everyday - people with their mp3 earplugs - while many listen to music - just as many are listening to audio messages whether inspirational or just information that they want to learn more about. Providing your target market with information in the form of mp3 allows them to listen to your message anytime - whether they are commuting, exercising, or waiting in a supermarket line. The portability of mp3 audio messages are their biggest strength. Your clients and customers do not need to be tied to a computer or even internet access to play your message. Quite profoundly - your message is directly inserted into the brain of your customer - this is very powerful. Right now there is a golden opportunity to market with podcasts and mp3 files. If you take for example the search term golf - with a Yahoo search of the web there you get 3.1 billion results - but if you search in Audio.Yahoo you only get 564 results. Can you see the opportunity of marketing and developing a brand with podcasts and mp3 recordings?
Great Audio Product - Click Here APD Tactic 2 - Use Audio/Podcast/mp3 as Testimonials One of the most effective methods for using Podcast/mp3 messages within your website is to use them as a format for testimonials. Instant Buzz is a perfect example of using audio testimonials to increase conversions on your website. Lelia Broussard not only provides a testimonial of the Instant Buzz service, she also promotes her songs with a sampler. A win-win situation. Provide your customers with a phone number to call and leave a spoken testimonial. Never underestimate the power of testimonials when it comes to the buying decision. Spoken testimonials convey that personal and emotional quality that can never be duplicated with just plain text.
APD Tactic 3 - Record Product mp3 Reviews One of the simplest ways to provide yourself as an affiliate with another media channel to drive traffic thru your affiliate link is to make a mp3 recording of your product review. Since you are writing a review for your blog - just record the same message as a mp3 file and distribute it to the audio directories and search engines. Many times the owner of the product will provide adcopy in the form of emails or blog reviews - simply take this content and make mp3 recording and submit.
APD Tactic 4 - Purchase a Domain When using Podcasts/mp3 recordings to promote affiliate products, it is wise to go ahead and purchase a easy to remember domain, as when using the spoken word you need to communicate a easy to remember url. When you are making $30-$50-$100 per affiliate sale, spending ~$12 on a domain is a expense that can easily be justified. Select a name that is short and memorable. While we are discussing domains - cheaper is not always better. For over seven years, I have been using 1stPlaceDomain - with their easy to use control panel you have immediate control of nameservers as well as ICANN contact information. Since 1stPlaceDomain is part of the Enom Registrar network - changes appear almost immediately.
Marketing with mp3 - Click Here APD Tactic 5 - Apply Search Engine Factors When you distribute your Podcast/mp3 recording you want to take full advantage of the accompanying file and the related information. By far the title is the most important - create attention grabbing - "I got to hear this" type's of titles. Provide a image that includes your url where you want people to go to pass thru your affiliate link. Make sure your description not only describes what your message is about , but also include a "hook" that causes people to want to listen. Placing the full url first thing in a description many times will cause your url to be exposed for the listener to click on. When creating a xml file- be sure you have your affiliate link included.
APD Tactic 6 - Submit Your Podcast Here are fifty of the top places to submit your Podcasts to:
An even better way to submit your audio's to all of these other "podcast sites" is to use the fantastic services of Traffic Geyser - Click Here Not only does Traffic Geyser submit your podcasts automatically for you, they also can submit your videos - and turn each of those into to podcasts as well! Excellent Service! Great People! Traffic Geyser - Click Here
The Ultimate Podcast Distribution Service - Click Here APD Tactic 7 - Use Audio with Squeeze Pages Using audio with your squeeze pages is a very effective method of personalizing your message and increasing your signup percentages. As an example - Click Here to see a squeeze page using audio - that will also provide you with some inside information on Podcasting as well!
Podcast Secrets Revealed - Click Here APD Tactic 8 - Create Podcast/mp3 Products for Giveaways When you create a mp3 recording you are in reality creating a brand new product. Provide some meaningful and useful content with it and of course direct the listeners to your affiliate linked url - then provide this high value product to Joint Venture Giveaways. You will be providing a unique product that no one else will be submitting - and the listeners ultimately end up on your affiliate linked websites - where you get credit for the sale. So you build your "list" and you create more affiliate sales! Here is the best resource I have found for the latest on Joint Venture Giveaways. Click Here for the Latest List
Podcast Marketing - Click Here APD Tactic 9 - Simple Podcast System You can forget about podcast hosting, downloads, ftp'in files and all that stuff - by going straight to MyPodCast. There the whole podcast thing is done completely for you - all you need to do is create the audio recordings. They even have a new service in beta now where you are paid when someone downloads your podcast! Check it out - this is so simple - you won't have a reason not to be podcasting on a regular basis. Click Here to Learn More
APD Tactic 10 - Audio Software and Tools When it comes to making mp3 recording there is the ole standby of Audacity. However for most people this is a lot more software than they need. One of the best mp3 recording software I have found is Free mp3 Recorder - as a Affiliate Page Dominator Associate - you can download this software for free - Signup Here If you want to turn your mp3 into a rss feed so you can submit it to the various Podcast Directories - Click here for software that creates and uploads your feeds for you from your audio files - called RSS Builder. Click Here
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